How to Design a Logo is the one comprehensive guide you need that talks about the WHAT, WHY, & HOW of Logo Design. In her book How to Design a Logo, the Jordanian strategic brand designer Hadeel Sayed Ahmad shares her step-by-step process of how to come up with solid logo concepts and how to present them to their clients in a detailed journey from client contact to file delivery. To succeed as a logo & identity designer, you need to master and understand what goes into the entire design project, understanding brands and aligning their goals perfectly with design; from generating client leads to sending the suitable proposal, getting paid the right fees, and at the right time, using strategy-based briefs and coming up with the proper creative direction, generating logo design ideas, building a cohesive identity system, creating a solid presentation and creating a unified brand guideline. In How to Design a Logo you will learn: Branding fundamentals and vocabulary. Logo design types, execution styles, and fundamentals. Font classifications, their associations, and choosing fonts. Color terminology, harmony, principles, and choosing colors. Brand strategy, as a strategic thinking process for designers. The business of design, including pricing, generating client leads, niching, building portfolios, social media presence, and personal development tools. In addition to the detailed logo & identity system process, links & smart resources, frameworks, exercises, graphs, checklists, tips, tricks, and case studies, 18 tools & templates are also provided to help you lead and master your projects and create simple, relevant, and distinctive designs, consistently. How to Design a Logo is built as THE guidebook for the practicing logo & identity systems designer.
